Executive Creative Director of Red & Co.
Mira Kaddoura is a conceptual interactive artist and the founder and Chief Creative Officer of Red & Co., -- an agency working at the intersection of strategy, advertising, film, design & innovation -- whose clients include Netflix, Google, lululemon athletica, Uber, YouTube, Adidas among others. Red & Co. created one of Google’s biggest and most important initiatives to diversify the tech world and will be creating one of Netflix’s biggest brand initiatives in 2019 to be airing at the Oscars that will lead the diversification of the entertainment industry as well. Kaddoura has worked in advertising for eighteen years, ten of which were spent at the United States and United Kingdom offices of Wieden+Kennedy, where she helped create famous work like Nike’s Real Women campaign and “I Feel Pretty” commercial, as well as “The Girl Effect: The Clock is Ticking” film for the nonprofit The Girl Effect.
Her work has received numerous awards, including Gold and Silver Lions at Cannes Creativity Festival, Clios, D&AD Yellow and White Pencils, Gold Effies, and Webbys, Communication Arts Award of Excellence and TED’s Ads Worth Spreading. Kaddoura is a speaker at several organizations -- like TEDxPortland, the 3% conference -- as well as cultural and educational institutions around the world and sits on the board of the Portland Institute for Contemporary Art and the Dubai Institute of Design and Innovation. Kaddoura feels like she’s part of many worlds, having been born in Alexandria, Egypt, and raised between Beirut, Lebanon, and Toronto, Canada. She credits her husband, family, yoga and conceptual art projects for keeping her sane in the world we live in.
Last modified: 02/11/2019